Ecommerce Design

Ecommerce Design

Don’t you think it’s high time that you should load your shopping carts with more business? ObjectArray Technologies Solutions is here to help you craft unique, niche-specific designs that would not only increase your profit margins and grow your online storefront but also build your brand and create long lasting customer relations. We don’t believe in the notion of one-size fits all, we believe in best possible customised solutions. We have in fact taken a number of companies, small and big from zero to 9-figure e-commerce turnover.

We can help design a new online store, improve an existing store as well as redesign a re-platformed site. Our ecommerce websites are flexible, responsive, search engine friendly, easy to use, showcases products in the best possible way, processes payments safely and securely and filled with several other features and options that turns browsers into buyers.

Features of a Successful E-Commerce Website Design

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Website Design Process at ObjectArray Technologies Solutions

We follow a systematic and well-defined process when designing ecommerce websites. After we understand what the client’s business is all about and have the best plan for its online success, we start with the web designing process. We use our proven Ecommerce Requirements Specification (ERS) method, creating personalized, actionable ecommerce suggestions, including a strategic concept in detail and a number of targeted documents like taxonomy, creative brief & wire frames.

Once everything is in place, designers at OATS take over. Cooperating closely with UI experts, ecommerce strategists & Information Architects, our team of designers create bespoke designs geared to attract and engage your target visitors and deliver great ROI.

After the designs are approved by you, we forward all the visuals with a style guide to our web development team for building your ecommerce website.

Components of the Ecommerce Requirements Specifications (ERS) Phase


  • Interview of the customer
  • Understanding the target audience
  • Competition analysis
  • Keywords research in terms of SEO
  • Managing objectives and client expectations
  • Prioritising target audience and persona creation
  • Functional requirements
  • Technical requirements
  • SEO and content requirements
  • Landing pages UX
  • Creative brief
  • Navigation architecture
  • Labeling and thematic design
  • In-depth functional design
  • UX guidelines
  • Price proposal Ecommerce Development Module

Ecommerce Website Checklist for You

Have an ecommerce plan

Decide on the products or services you are planning to sell. Know your business model – whether you are going to manufacture the product yourself or have plans of importing it from 3rd party suppliers, whether you would offer express shipping, money-back guarantee or warranty and such other offers. Researching on the target market is also an important thing to understand whether people are actually going to buy your product or service. Google Adwords Keyword Tool would help you to figure out how many people look for your products or the specific terms each month providing you an idea about the demand for them in the market. Once you are done with all these things, decide on your company name, store policies and set up a merchant bank account for your business.

Set up a few essential things

Decide on a domain name. But make sure its spelling is easy and reflects the name of your ecommerce store. And as far as the hosting is concerned, which is important to any site, you can either choose to manage it all by your own or opt for a web design company for managing it for you. Also ensure to arrange a place where you will store your inventory if you are not manufacturing your own products. The idea of drop shipping can also work well if you sell products, which are dependent on trends and seasons. New bank account in your business’ name must also be created.

Know about your website basics

It is not only the design of your website that is going to matter to turn your browsers into customers but also your store policies, quality of your images, product descriptions and marketing plan. Also get an SSL certificate for your ecommerce business. A FAQ page for your target audience seems to be useful as well.

So, would you love to build and grow your ecommerce business? Contact us today. We would really love to hear from you.